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About me

I’m Aymara Lucero, a bilingual marketing professional with over a decade of experience driving growth for restaurants, hospitality brands, and wellness-focused businesses. Born in Buenos Aires and raised in Miami, I blend Latin American roots with a deep understanding of U.S. markets — crafting culturally relevant, consumer-driven marketing strategies that get results.

I hold a Master of Science in Marketing and a Bachelor’s in Psychology from Florida International University, giving me a unique edge in decoding consumer behavior and building emotional connections between brands and audiences. Since 2012, I’ve worked with restaurant groups, franchises, and hospitality ventures across multiple markets — leading efforts in brand development, digital and traditional media, and technology integrations.

 

As the founder of Concerned Cook, I combine my passion for food, sustainability, and wellness with content that educates and inspires. From local restaurant features to healthy food initiatives, I help brands tell stories that matter.

My services include:

  • Marketing strategy & brand identity

  • Social media & content creation

  • Digital and traditional media planning

  • Consumer journey mapping & analytics

  • Community partnerships & influencer campaigns

  • Loyalty programs, apps & ordering platforms

  • Website strategy & restaurant operations

  • Market research & customer insights

 

I believe that 95% of decision-making happens in the subconscious — and great marketing taps into that. My approach treats your brand as a living personality, building strategies that feel authentic, engage your audience, and drive measurable results.

 

Whether you’re a startup or an established brand looking to grow, I’m here to help you connect with your ideal audience and thrive in a competitive space.

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See my Shoutout Miami interview: "Meet Aymara Lucero | Restaurant Marketing Agency Owner"

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work & projects

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