​I’m Aymara Lucero, a bilingual marketing professional with over a decade of experience driving growth for restaurants, hospitality brands, and wellness-focused businesses. Born in Buenos Aires and raised in Miami, I blend Latin American roots with a deep understanding of U.S. markets — crafting culturally relevant, consumer-driven marketing strategies that get results.

​

I hold a Master of Science in Marketing and a Bachelor’s in Psychology from Florida International University, giving me a unique edge in decoding consumer behavior and building emotional connections between brands and audiences. Since 2012, I’ve worked with restaurant groups, franchises, and hospitality ventures across multiple markets — leading efforts in brand development, digital and traditional media, and technology integrations.

 

As the founder of Concerned Cook, I combine my passion for food, sustainability, and wellness with content that educates and inspires. From local restaurant features to healthy food initiatives, I help brands tell stories that matter.

​

My services include:

​

• Marketing strategy & brand identity

• Social media & content creation

• Digital and traditional media planning

• Consumer journey mapping & analytics

• Community partnerships & influencer campaigns

• Loyalty programs, apps & ordering platforms

• Website strategy & restaurant operations

• Market research & customer insights

 

I believe that 95% of decision-making happens in the subconscious — and great marketing taps into that. My approach treats your brand as a living personality, building strategies that feel authentic, engage your audience, and drive measurable results.

 

Whether you’re a startup or an established brand looking to grow, I’m here to help you connect with your ideal audience and thrive in a competitive space.

​​

See my Shoutout Miami interview: "Meet Aymara Lucero | Restaurant Marketing Agency Owner"